Binary Metric Sample Size Calculator


Objective: This tab is used for calculating the minimum sample size needed to conduct an A/B test with a binary metric. A binary metric is defined by a percentage of users who take a desired action, for example, click, add to cart, and complete checkout.

To measure the treatment effect of a binary metric A/B experiment, compare the means of the binary random variable between a control group and a treatment group.

Examples: Some common binary metrics are conversion rate, click-through rate, checkout completed rate and add to cart rate.

For more instruction, please visit our "User Manual"

Highlighted Features








Input parameter Output
Minimum sample size for control group
Minimum sample size for each treatment group
Total required sample size of control and treatment (If we have more than 2 groups, this number is sum of control and only one treatment that is used to measure the MDE.)
Lift (the difference between two groups over the control)
MDE (the expected difference between treatment group and control group)
Cohen’s Distance (the effect size used to indicate the standardized difference between treatment group mean and control group mean)